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What Is Keyword Difficulty And How To Overcome It
Keyword Difficulty is the phrase we like to use to describe the level of effort required to rank a website organically for its target keyword. I am going to illustrate how Keyword Difficulty impacts...
View ArticleHow To Use Facebook Automated Rules
All ad campaigns on Facebook require maintenance and monitoring. You should regularly be making adjustments to optimize Facebook ads depending on how they’re performing. For example, when ads perform...
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What is an Attribution Model?
An attribution model is designed to help advertisers assign credit or responsibility for a conversion back to a marketing campaign. Attribution modeling can be found in both Google AdWords & Google...
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What is the Amazon Free Shipping Promotion?
Updated 2/18/2020As of January 2020, Amazon terminated the Free Shipping promotion.Available only to Fulfillment by Merchant (FBM) products, the Amazon Free Shipping promotion is a limited time offer...
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What is an Amazon Giveaway?
Updated 2/7/2020As of November 2019, Amazon retired its Giveaway program. It was launched in 2015 and allowed businesses to run sweepstakes with Amazon products. Amazon opened up the program to include...
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Seller Promotions to Consider for Amazon Prime Day
Updated 2/18/2020As of September 2019, Amazon Product Display is now Sponsored Display, ads that re-engage shoppers off Amazon and drive them to your detail pages.As of November 2019, Amazon retired...
View ArticleWhat is a Google Mobile App Ad?
A Google Mobile App Ad is a cost-per-install (CPI) ad that appears on the Google Display Network and within other apps. Though this ad type reaches mobile phone and tablet users using automatic...
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How to Prevent Amazon Product Listing Hijacking
Although it’s impossible to completely stop unauthorized Amazon sellers from listing your brand’s product as their own, there are actions you can take to help prevent it from happening. Before others...
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How to Create a Google Ads Remarketing Campaign
1 – Sign into your Google Ads account.2 – Click Campaigns and then click the blue +. Choose your goal and select Display campaign type.3 – Add your business website.4 – Next, you’ll set all the...
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What is a Google Local Service Ad?
A Google Local Service Ad is a pay-per-lead ad shown when people search for the services you offer in your local area. This ad displays a preview of your business profile, which may include your...
View ArticleHow to Create a Local Services Ad
A Google Local Services Ad sends potential customer leads directly to a business. Currently, Local Services ads are only available for certain service categories including plumbers, house cleaners, and...
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What is Amazon’s Born to Run Program?
The Born to Run Program is a way for Vendors to launch new products and build sales velocity quickly. Amazon will generally wait for new products to gain traction before placing a large order, but the...
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What are Amazon Coupons?
Amazon Coupons are digital coupons that showcase discounts and promote your products. This promotion option allows you to offer a percentage off your item or a dollar off discount. Customers “clip” the...
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What are Amazon Social Media Codes?
Amazon Social Media Codes are a way to easily share your products with customers via social media and email. This promotional option creates a temporary Amazon marketing page, which highlights products...
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What is the Amazon Percentage Off Promotion?
An Amazon Percentage Off promotion is a tiered discount designed to encourage customers to purchase more because they receive a better discount. There a several options to choose from when structuring...
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Calculate Amazon Advertising Cost of Sales (ACOS)
Jump to calculator Good Amazon sellers understand profit in the Age of Amazon can be complicated. Great Amazon sellers understand profit and how to protect every margin point they can. It is more than...
View ArticleWhat Should My Target ACoS Be?
Determining the ACoS goal for Amazon Advertising should be a part of every strategic plan for bringing a product to market on Amazon. Two questions that sellers often ask us are: What is a good ACoS...
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Google Broad Match Modifier Keywords Eliminated
Phrase Match Will Now Cover BMM Traffic Google is slowly phasing out broad match modifier (BMM) keywords, and they will no longer be available as of July 2021. Instead, phrase match will expand to...
View ArticleWhat is Walmart Marketplace?
Although Amazon may currently be the most popular marketplace for online sellers, other options are available. Sellers may want to consider using another top online marketplace to reach new customers....
View ArticleHow to Join Walmart Marketplace
Build a catalog, manage orders, and control inventory Professional sellers can partner with the world’s largest retailer in Walmart Marketplace, where products are sold alongside Walmart and other...
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