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What are Magento Catalog Price Rules?
Magento Catalog Price Rules are used to offer discounts or special pricing on large groups of products in your Magento Store based on attributes or categories that they have in common. For example, you...
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Google AdWords: How to Attract Tourists from Other Countries
Let’s say you would like to promote a U.S. resort destination in Alaska that matches an affinity group of nature & wildlife aficionados in Germany. How do you go about that? Create a Campaign for...
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ORDER FULFILLMENT: IWD
Website: https://www.iwdagency.com/ About IWD IWD is a digital marketing agency based in Baton Rouge, LA that focuses on designing and developing high-quality online stores built on the Magento...
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UTM TRACKING: Best Practices
So, you’ve decided you are going to use UTM tracking for your campaigns. Now, you want to make sure that you are using the UTM tracking appropriately to make the most of the web source analytics. Here...
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How To Bulk Import Magento Meta Data
To improve your site’s search engine optimization, your products meta data quality and accuracy is very important. By default, Magento does a fair amount of optimization, but adding good keyword-rich...
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What Are Amazon Gold Box Deals?
Amazon’s Gold Box Deals are daily specials appearing under the Amazon “Today’s Deals” Tab. Within the Today’s Deals section, shoppers will find multiple deal types, typically consisting of the...
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SHIPPING SERVICES: Dropoff
Dropoff website: https://www.dropoff.com About Dropoff: Dropoff was founded in 2013 by Sean Spector and Christian Carollo with the goal of creating a contemporary courier company. It offers same-day...
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How Does AdWords Ad Rank Determine Ad Position?
Ad Rank is a basic formula that AdWords uses to order ads on a search engine results page. Ads with higher Ad Rank show in higher positions, and ads with lower Ad Rank show in lower positions. Google...
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How To Create Pinterest Promoted Pins
Pinterest Promoted Pins are an excellent way to increase brand awareness, drive webpage traffic and increase user engagement. To create a Pinterest Promoted Pin, you must first log into your Pinterest...
View ArticleHow to Implement Facebook Tracking Pixel in Magento – Part 1: ViewContent
With this multi part guide, we will cover the basics of implementing the Facebook tracking pixel for a Magento store. Our end goal is to track user interactions with a site to power dynamic...
View ArticleHow to Implement Facebook Tracking Pixel in Magento – Part 2: AddToCart
In Part 1 of this series, we covered the basics of implementing tracking pixel for a Magento store. In this section of our multi part guide to implementing the Facebook tracking pixel, we will cover...
View ArticleHow to Implement Facebook Tracking Pixel in Magento – Part 3: Purchase
We’ve covered implementing Facebook Tracking Pixel in Magento – ViewContent, as well as implementing Facebook Tracking Pixel – AddToCart. In this section of our multi part guide to implementing the...
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How To Create A Facebook Likes Campaign
Creating a Facebook “Likes Campaign” is a useful tool for Facebook Business users to gain increased brand awareness and potential customers. Let’s take a look at how to create one. Create Campaign To...
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What Is RankBrain & What Is It Used For?
RankBrain is not another name for someone skilled at SEO, though perhaps it should be. RankBrain is the name of the machine-learning artificial intelligence technology Google uses to help deliver the...
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How To Exclude Your IP Address in Google Analytics
When analyzing client data in Google Analytics or your own website data, it’s important to exclude your own internal traffic and focus on external customers’ behavior. Company traffic can greatly skew...
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SHIPPING: Encompass
Encompass website: http://encship.com About Encompass: Founded in 2012, Encompass Shipping fulfills direct-to-consumer and marketplace orders, and provides international shipping and warehousing. It...
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How To Reorganize Your AdWords Campaigns
Have you ever wondered if it’s time to reorganize your AdWords campaigns? Let’s examine some ways to restructure your campaigns and re-energize your pay-per-click effectiveness. Create Campaign for a...
View ArticleMobile-Friendly vs. Responsive Emails
With the world already having shifted to mobile-based websites, shopping, apps and browsing, one would think responsive emails would follow suit. This is not completely true, at least not yet. Though...
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How to Enable the Amazon Category Listings Report
Have you ever wished that there was a way to download product information like bullet points and search terms on your Amazon product listings? When making changes to your Amazon inventory via manual...
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How to Add Scroll Bars to Layered Navigation in Magento
Magento comes with the overwhelmingly helpful ability to categorize items using attributes. You can then set these attributes to show on your category pages as layered navigation with scroll bars,...
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