How To Filter Out Language Spam in Google Analytics
Google Analytics spam is constantly spreading and growing to new places. You have probably seen suspicious referral traffic or languages with messages to those who work in Analytics. These links are...
View ArticleHow Do I Upload A Facebook Product Catalog For A Dynamic Ad?
A Facebook Product Catalog is a product feed that contains products with necessary product attributes needed to advertise on Facebook. The Product Catalog typically contains a product description,...
View ArticleHow To Filter Ghost Referral Spam in Google Analytics
When you see a spammy link on your referral traffic or language, be weary of clicking on it. These sites are not linking to you, but rather appear on Google Analytics as click-bait or ghost referral...
View ArticleHow Silo Navigation Helps Deep Pages With PageRank
Ever see those really nice site navigation set ups where when you look at it, you feel like you are walking into a perfectly laid out grocery store? You should. Then again, have you ever wandered into...
View ArticleSHIPPING: FirstMile
FirstMile Website: http://firstmile.com/ About FirstMile: With headquarters in Salt Lake City, Utah, FirstMile specializes in package and freight delivery for domestic and international shippers. The...
View ArticleWhat Are Facebook Relevance Scores?
Facebook Relevance Scores are an advertising metric designed to inform advertisers of their ad relevance. Facebook Ads are given a Relevance Score from 1 to 10, which is only shown after an existing ad...
View ArticleHow to Hide Empty Attributes on Product Pages in Magento
Depending on how you set your attributes up, you may find that not every attribute in an attribute set applies to every product it is assigned to. The empty attributes will still show in the Additional...
View ArticleWhat is Frequency Capping?
In display advertising, frequency is the average number of times an ad will show to a single user in a given time frame. Frequency capping, therefore, is a limit on the number times an ad will show to...
View ArticleWhat Are Magento Shopping Cart Price Rules?
Example: Setting up a simple 10% Off Order with Coupon Rule in Magento In Magento, Shopping Cart Price Rules are discounts that are applied once the consumer navigates to the shopping cart, either...
View ArticleWhat Are the Different Amazon Seller Types?
Amazon boasts over 95 million monthly unique visitors according to its website, making them a very desirable marketplace. Amazon features several different ways to get your product listed. One of the...
View ArticleWhat is JSON-LD Structured Data Product Schema?
JSON-LD is a set of structured data, based on JSON, that provides an easy to read and write format for linked data. Support for the JSON-LD structured data has risen over the last several years with...
View ArticleUsing Feed Rules to Map Google Shopping Promotions
Google Shopping Promotions are a tool that allow sellers to make their product listing stand out from the rest. Once you apply for promotions in your Merchant Center, there are a few steps that sellers...
View ArticleWhat is Dynamic Keyword Insertion?
Dynamic Keyword Insertion (DKI) is an extremely useful feature within AdWords that allows for extra flexibility when writing ad copy. I’m going to illustrate what I believe to be the fundamental...
View ArticleSHIPPING: GoSend
GoSend Website: https://gosend.com/ About GoSend: Founded in 2014, GoSend is an e-commerce and shipping company that allows consumers around the world to purchase from U.S. retailers and save on...
View ArticleHow Does Organic Relevance Of The Landing Page Affect Pay-Per-Click?
At times, the relationship between organic SEO and Google PPC search ads has been subject to misinterpretations. I am going to highlight the significance of organic relevance, and how it affects PPC...
View ArticleTwo Very Helpful Developer’s Tools in Magento
Out of the box, Magento is chocked-full of amazing functionality and capabilities, and can be customized for just about every type of store possible. No matter how large or small, complex or simple,...
View ArticleWhat Are Facebook Instant Articles?
Facebook Instant Articles is a tool designed for media publishers to distribute interactive content to their audience within the Facebook mobile app and via Facebook Messenger. Rooted in the same...
View ArticleHow to Use Site Category Exclusions in the Google Display Network
When running a display ad campaign through Google AdWords, excluding categories of sites with the site category options can prevent your ads from showing alongside certain categories of content, in...
View ArticleHow to Add PDFs to Files Allowed in Magento Media Library
Magento allows you to add images and links to descriptions, pages and static blocks, or anywhere else the WYSIWYG Editor is available via the media library. Out of the box, Magento only allows you to...
View ArticleHow to Get Auto-Complete Functionality in WebStorm
While some will probably consider this overkill, having access to all the features of an IDE for even small Google Apps projects makes development much easier. Being familiar with JetBrain’s family of...
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